We had the occasion recently to view a competitor’s policy and claims management software. We’ve seen demos of many of our competitors, either at trade shows or courtesy of prospects, but nothing particularly in depth. This respected industry vendor’s software was web-based and had full functionality. (It came as no surprise that the vendor has a good number of clients even though the company is less than a decade old.) We were especially interested in the navigation. As we went through the functionality, it occurred to us that if the user had handed us the mouse and said ‘have at it,’ we wouldn’t have had the first notion of where to begin. There wasn’t a distinct flow, and it seemed like the scroll bar was the user’s best and most used tool.
That experience reminded us of the word ‘elegant.’ Why would Megalodon choose an old-fashioned word like that to describe software? The word elegant conveys a certain style, perhaps refined, stylish or chic. Those aren’t typically found in the lexicon of software sales, though software should most definitely be pleasing to the eye. But when used in the context of movement, in this case getting from point A to point B, elegance conveys a sense of precision and intentional design, a movement that appears effortless despite the complexity within. Not all software, even the most popular, hits that standard. Some software, if we may use such an inelegant word, is ‘clunky.’
In truth, it is difficult to design software that is both functional and elegant. The goal is always to be consistent with design themes and navigation paradigms. Yet as more people are brought into the design process, there are more voices suggesting where things should go and how one should get there, and the more difficult it becomes to impose design standards. The software becomes clunky. Those who were part of the design are satisfied: they know where to go and how to get there. The new users must catch up, through training or experimenting.
What if there was a policy and claims management software suite that had elegant design and navigation but also had great functionality. Given a choice, would you rather have software that just had great functionality, or one that had both? We thought so.
Megalodon: Powerful. Affordable. Elegant.
– Bill Montei, CEO, founded Megalodon Insurance Systems with a simple yet BIG idea: provide small and mid-sized insurance companies powerful policy & claims management software solutions at a price that is within reach. To talk to Bill directly, please call: (608) 709-2154.